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美国伊妮亚诺理工大学Business Performance and reorganization英语论文代写范例

美国伊妮亚诺理工大学Business Performance and reorganization英语论文代写范例
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详细描述

Goya Foods Company

ts performance levels

Goya Foods Company has been performing well since it started.  Firstly, the company is the largest family owned Hispanic Food Company in U.S, with six factories in America on top of fourteen distribution centers. The company has more than 400 vendors and deals with more than 1,600 Latin products. In 2010, the company’s revenue reached $810 million and 891 in 2011. However, the revenue of the company continues to increase because it has been introducing new products such as frozen bread pudding, Caribbean style rice mixes and salsas among others. The company has also introduced other distribution facilities in different parts of the state including Webster, Massachusetts and New Jersey. Additionally, the company focuses on its expansion enabling it to transfer its Seville manufacturing facility to Gillette on a 550, 000 square foot plant. In 2002, the company established a new distribution joint in Orlando (Theodore, 2003, P. 32). In 2007, it introduced a distribution center in Puerto Rico on a 300, 000 square foot plant, which was among the largest and most successful investment made by the company. Conversely, it has been performing well in different regions including New York, California and East Coast. In 2006, the company worked hard to ensure that its products are available online, thus creating their website, and this played a significant role in its noble performance. Additionally, the company set up new centers in Richmond, Virginia and Houston, Texas, which highly contributed to its successfulness. Notably, Goya Foods Company has been in a position to increase on its production and performance because of opening up dissimilar centers in varying regions within the state (Burrows, 2006, P. 112- 113).

Its core business and product portfolios

Goya Foods Company is the biggest company in U.S offering Hispanic foods. The core business and products of the company include offering customers with varying products that meet their ethnic needs. These products include different types of grocery like beans and rice, dairy products, regional specialty foods, beverages and frozen goods, with the intention of targeting the public of U.S together with Latin Americans. In addition, the company takes the responsibility of maintaining many distributions and manufacturing facilities in different parts of U.S together with Puerto Rico, Spain and Dominican Republic among others (Burrows, 2006, P. 113)

                                                                Its brief overview

Goya Foods Company founded by Prudencio Unanue in 1936 is the largest family owned company in U.S offering Hispanic foods with more than 1, 500 items to sale. The company specializes in varying products such as grocery, dairy products together with frozen goods among others. Apart from that, the company is responsible of maintaining many manufacturing and distribution facilities in different regions including Puerto Rico and Spain. The supply chain in America has 6 factories and 14 distribution regions, with more than 400 vendors and 1, 600 Latin products including rice, beans, frozen foods and beverages. Interestingly, the company has a direct delivery store, which ensures that customers within metropolitan regions receive orders that match their ethnic needs. This has been successful and different stores and customers in the region have been appreciating the good and convenient services provided by the company. Furthermore, the company has more than 1000 sales representatives with the aim of collecting orders from different stores and ensuring that they deliver them on time (Theodore, 2003, P. 31-34).

Remarkably, the goal of the company is to attain 98% service level provided at the shelf, without up surging the inventory.  This is imperative because the company believes that through increasing its services, it will be in a better position of increasing the organizational sales. In addition to its shorter life products, the company introduced canned products to support in selling longer life products. The two strategies have played a vital role in the aggressive growth of the company. Furthermore, the company aimed at increasing its total sales, thus implementing different strategies, which included a workable demand planning and fulfillment capabilities. Surprisingly, the company has been able to attain its major goals of 98% service level, without enhancing its inventory. Additionally, it has acquired efficient buyers, who supported it in increasing the number of short-life items. The significant operating units of the company include Goya Foods of South Jersey, Great Lakes New York, Spain, California, Florida and Texas among others. However, the core competitors of the company include Ruiz Food Products Inc., GrupoJumex S.A and C $ F Foods Inc. (Theodore, 2003, P. 34).

The level of competiveness or SWOT analysis

SWOT is an acronym that refers to organizational internal Strength and Weaknesses together with the environmental opportunities and threats affecting it. SWOT analysis is a vital process in an organization because it supports managers in implementing a faster overview of different situations affecting them. However, it is imperative for them to focus on maximizing their strengths and opportunities while minimizing weaknesses and threats, in order to increase their performance. Therefore, the following is a SWOT analysis for Goya Foods Company. Initially, the strength of the company is that it has a strong brand portfolio, which enables it to maintain its current customers while attracting new ones. The company has diversified its business in different parts of America enabling it to increase on total sales. The diversification is also imperative because it supports it in sustaining competitive strength. Furthermore, the company has valuable business brand, applies modern technology and draws much attention on customer satisfaction enabling it to emerge successful in the highly competitive environment. The company has a driven visionary management, positive perception towards the public and meets the consumer preference on top of being convenient (Burrows, 2006, P. 114).

Notably, the company has some weaknesses, which include the fact that it operates in manufacturing plants dealing with dairies, bakeries, beverages and meat plants thus increasing the risks of food contamination. This is disadvantageous to the company because contamination is likely to damage its brand and affect its total profits negatively. Conversely, the company has the following opportunities. The different expansions that the company has been undertaking are beneficial since they offer dependable future opportunities. The company provides convenience foods to the American population, thus being in a better position of mimicking the success of America’s food industry. There is also an increase in demand for private labeled products, thus increasing the company’s sales. The consumer demand is also growing; it is benchmarking other companies together with the opportunity of diversity and changing consumer preferences for ethnic foods. Finally, the company encounters some threats including the competition of price in the market, decreased demand for canned products, unfavorable regulations and a slowing economy dominated with high inflation likely to affect the price of foods. Finally, it is possible that consumers who are cost conscious are likely to shift their buying habits to less expensive foods(Theodore, 2003, 114).

 

 

 

 

 

 

Reference List

Theodore, S. 2003, "Goya's Authentic Approach; Hispanic Food Company Stays Relevant with Core Market While Enticing General Population," Beverage Industry, pp. 31-34.

Burrows, K. 2006, "A Growing Market; After Decades of Experience in the Industry, Goya Foods Says It Relies on the Expertise and the Dedication of Its Employees to Truly Understand the Needs of Its Customers," US Business Review, pp. 111-14.

 

 

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