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新加坡国立大学硕士组织管理学英语论文代写Description and organizational structure of the company

新加坡国立大学硕士组织管理学英语论文代写Description and organizational structure of the company
  • 国家 : 新加坡
  • 级别 : 硕士
  • 专业 :

详细描述

Outline:

·         Description and organizational structure of the company

·         Green and ethical consumer market

·         Forecast costs and revenue

·         Forecast Cash-flow and Profit & Loss Account

Description and organizational structure of the company

The name of the company is “Environment for People”, and it will specialize mostly on the environment. This will be to promote advocacy for environmental issues while still making a profit and selling a brand, which will counter as a message. When it comes to structure, the obvious option to go for which will create the best hits is the corporate structure. This is the most complex option by virtue, and would be the best alternative to spread the message adequately to the market in question. This corporate structure once set up becomes its own entity, and files its own separate tax return.

For one, there are a number of competitive advantages for ‘Environment for People’ in the market. An increasing number of companies are being recognized for the simple fact of going green. This company has started as an environmental faction; therefore, there won’t be any transition trouble in the process. The media is also a bit fond of highlighting the accomplishments being made by green companies, so that is a plus on the company’s side. There will be a distinction between the internal corporate regulations, and the state laws do avoid confusion in the process.

The corporation will hold fundraising functions and advertisement placements for products as methods of cash collection for the company in the initial days before establishment. The reason for the corporate method is that fundraising is easier this way, and can sell shares and stocks ownership if the company has a need to raise money. A corporation also has the advantage of longevity because the owner or the proprietor of the company may decide to leave the company, and the stocks could still be passed down to further generations.

Green and ethical consumer market

The rational analysis of the market suggests that consumers will not subscribe by personal choice to the provision of public goods such as environmental ones. However, recent surveys show that consumers have continued to show a preference for goods that favor the environment despite any hefty premiums. Green and ethical products do have a competitive advantage over others (Collins, 234). They may gain a set of barriers at the same time, however, when they enter a market competing with a ‘dirty’ product in the same market (Kaufman, 2).

For instance, they may be priced highly in the retail market because of the high cost of production. The consumers are also relatively uninformed of the characteristics, and existence of the green products in the market. The new products in any market will face an information barrier that will slow their sales progress, but there is a particular problem for green products. They have a stigma of low quality, which may be true in the first cases, which were more or less unrefined. This led to their low performance as compared to their dirty counterparts.

They also had misleading claims to their various benefits. At first, the consumers made a rush for them, and it was not long before they discovered that the information was greatly exaggerated. Thus, customers have become largely hesitant to believe such claims of environmental health benefit especially to their bodies if it is a health product. The last barrier is the high level of heterogeneity in the willingness to pay for the protection of the environment. All in all it would be beneficial for the green, as well as, ethical companies to overcome these barriers in the society for the reason that green consumption in the market would cut the governments costs of spending on the environment.

Forecast costs and revenue

When it comes to forecasting the revenues, and costs, it would be safer to take the easier route, and that is to keep it realistic. That means doing the best to maximize the revenues and to decrease the costs. It would be better to ignore the optimistic thinking that many would engage in and cling to conservative thinking. However, trying to mix both would be even better. Hence, the forecast would be in two parts. One would be a sort of worst-case scenario, and the other one would be to deal with the opposite, which would be an optimist’s side of a best-case scenario.

The planning will go in such a way that there will be a low price point for base products, and a higher price point for premium prices. As the proprietor of the company, I will manage about two to three marketing channels (Advani, 5). There will be a new marketing product introduced in the first year. The following two years will have five new products or services introduced in each segment of the combined period. The gross margin would be realistic and not exceed a ten percent ratio of cost to total revenue.

 

 

On the other hand, there should be positive movement with the ratio as time goes on. The revenue should grow leading to the decreasing proportion of operating costs. The operating profit margin at this point should increase in the same way, thus. On the other hand, the problem with many of the current entrepreneurs is they make the breakout point in such a way that they forecast the breakeven point too early.

Forecast Cash-flow and Profit & Loss Account

The cash flow situation should compare in a similar way to the revenue situation. However, it is very important that the estimation on the cash to be received is quite accurate. This becomes the foundation of the whole business, and if there is an overestimation somewhere then that leaves the owner in a place of serious difficulty. Most of the bank forms for once have fairly standard cash flow forecast forms that aim to help you with the general layout. However, the business may aim to have the following assumptions. 

The sales receipts will be such that half of the percentage recorded will be in cash in the first month and followed by a quarter in the first month, and a quarter in the next month. When it comes to bank loans that would be taken in dire need or in the time of needed projects with no alternative, there will be a long period of time say ten years with periodic payments at a fixed interest. The grants received will be equal to about five percent expenditure. The cost of the raw material will also be about 35 percent of the selling price of the goods (Marinel, 129).

The value added tax should be calculated at about 17.5 percent. At the same time accounting for the position of it being a new business, there is no trade credit that is available at the first year. This method suits the idea of playing safe while still allowing room for sizable profit for “Environment for People.”

Works cited

Collins, Dennis. “Essentials of Business Ethics: Creating an Organization of High Integrity and

superior performance”. 2009. John Wiley & Sons. New Jersey. Print.

Advani , Asheesh. “How to Forecast Revenue and Growth”. Entrepreneur Media, Incorporated.

2011. Web. Retrieved 8 August 2011 < http://www.entrepreneur.com/article/76418>

Kaufman, Noah. “Overcoming the barriers to the market performance of green consumer goods.”

Department of Economics, The University of Texas at Austin. Web.  Retrieved 8 August

2011 <http://noahkaufman.files.wordpress.com/2009/12/full_draft_january2011.pdf>

Marinel. A. L. “Start and Run Your Own Business”. How to Books Limited. Oxford. United kingdom. Print. 

 

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